Tag Archives: Entertainment

Cinemax – Strike Back: Interactive Video Wall Billboard

Agency: BLT & Associates

Client: Cinemax

Project: “Strike Back” Interactive Video Wall Billboard

It’s been nearly a year to the day since I’ve posted work to my site. It’s been a busy year, having delivered on literally dozens of campaigns while at BLT. This most recent launch, warrants an immediate post. A collaborative effort with multiple departments at BLT and with our production and technology partners, I owe an enormous debt of gratitude to all who helped make this a reality. It’s up through the month of August and I encourage anyone who’s in NYC to check it out while they can.

This past Saturday, August 6th Cinemax revealed a massive interactive billboard in New York to promote its first primetime original series STRIKE BACK. Housed at 225 West 34th Street, the scopic wallscape will run 24-hours a day and feature gritty key art and interactive content across eighteen 46” screens. Below are a few more details on the installation:

• The SuperWall gives consumers a massive visual experience by playing large-scale video across all eighteen screens at once.

• Armed with a set of cameras, the SuperWall captures movement and reacts to pedestrians as they walk by.

• Split among four interactive stations, the SuperWall allows users to interact and engage with the wallʼs digital mainframe to learn more about the organization, its major players, its missions, and to even enlist in S20.

Never before have large-scale video playback, reactivity, and interactivity been combined into one experience. A revolutionary piece that evokes pseudo military intelligence, the SuperWall is the perfect entry point into the world of STRIKE BACK.


Concept, Creative Direction, Design: Erik Reponen
Interactive Art Director: Greg Jardin
Interactive Lead Designer: Alex Ogle
Print Lead Designer: Joyce Lai
Motion Graphics Design and Animation: Tom Kositchotitana
PHP Development and MMS Integration: Lou Rodriguez
Account Management: Jenny Wall
Account Coordinator: Ashleigh Lew
Production Partner: Apologue, Inc.
Software development, System Design, Technology integration: Audio, Video & Controls, Inc.

Unlock Your Sherlock – Interactive Film for Warner Bros.

Client: Warner Brothers and MSN B.E.E.T.

Project: Interactive Film

The goal was deceivingly simple: to create on-line buzz for Warner Brother’s big screen adaptation of Sherlock Holmes. Robert Downey Jr. plays the updated Holmes, in part by playing himself. Jude Law is the oddly decisive and suspiciously attractive Watson. Clearly not your grandfather’s book-bound sleuths. There were early talks about complicated Victorian on-line games, ideas tossed around banking on several Phantom cameras shooting 1000 frames per second. It felt too technical. Not sexy enough. But more importantly, not strategically relevant or native to the film it was designed to promote.

Instead we picked up on one unique aspect of the new Holmes — his uncanny, frantic ability to observe. Like a bird on cocaine. We wanted to give the viewer the ability to experience what Sherlock sees. Make the interactive element and our experience directly related to a promise for the feature film. But never try to recreate the film. Or a foggy London anno 1890. This project begged to be a timeless cinematic era mash-up, a world that would have David Lynch feel at home. And because distribution of the on-line film is world wide, we put ourselves to the test and asked: how do we create a visual mystery — without any dialogue — that still delivers a rich mystery narrative.

With a crew and cast of 100 on set every day, 3 brilliant directors of photography working side by side, 7 cameras, 3 capture formats and a costume lead from “Mad Men” set and lots of coffee, we set the stage. One large, timeless, labyrinth of a location. A private club filled with characters from around the world. A formal event: cigar smoke wafts, elevator doors reveal, mirrors disguise, glances distract and seduce. Everyone’s a suspect. We enter, as first person view camera. We are Holmes. Then — a crime takes place right before our eyes. What really happened? Who did it? Why?

Just like the new Holmes, the interactivity lets viewers dive in to the crime-scene to see what others can’t — to suspend time and space. Pick up the smallest of details. The slightest movement. A glance. A sound. These are “Holmes Moments” — each one offering clues that together unveil a bigger and more sinister narrative. We used plenty from our DK arsenal: multiple camera formats, visceral editing, burst-mode, macro-photography, sound design, slow-motion, compositing and some techniques we will never reveal — the individual Holmes Moments catering to what is revealed in each of the 20 clues.

Warner Brother’s partnership with Microsoft’s branded entertainment division and MSN spread the interactive film to millions of viewers over 4 continents. But there’s nothing really mysterious about what happens then.


Warner Brothers: Sherlock Teaser from DIGITALKITCHEN on Vimeo.

Warner Brothers: Sherlock Final Reveal from DIGITALKITCHEN on Vimeo.

Warner Bros. “Sherlock Interactive Film Demo” from DIGITALKITCHEN on Vimeo.


Creative Director/Writer: Johan Liedgren
Interactive Creative Director: Erik Reponen
Senior Creative: Ryan Gagnier
Creative: Morgan Henry
Producers: Morgan Henry, Chezik Walker
Designers: Chris Abbas, John Foreman, Jeremy Stuart, Cody Cobb, Eric Bauer, Russell Hirtzel.
Editors: Brian Cole, Shawn Fedorchuk, Slavka Kolbel
Director of Photography: Martin Ahlgren
Line Producer/Assistant Director: Eugene Mazzola
Camera Operators: Rodney Taylor, Morgan Henry
Steadicam Operator: Kenneth Faro
Exec. Producer/Head of Creative: Mark Bashore
Sound Design/Composition: LUCIT
Color: Lightpress

RipeTV.com 2009 – All three networks on one site.


Homepage - Click image to view live site

Client: Ripe Digital
Project: Art Direction and Design for RipeTV.com – Merging the 3 Ripe Digital Networks into One Property and Adding Aggregated Video Content from Around the Web.

Gallery (actual screenshots)

Ripe TV ‘08 – Website Redesign

Homepage - Gears of War Takeover

Client: Ripe Digital
Project: Art Direction and Design for RipeTV.com – Action, Comedy, Sports Video Website for Men


Flow TV ’08 – Website Redesign


Hip-Hop Lifestyle On Demand

Client: Ripe Digital
Project: Art Direction and Design for Flow.tv – Hip-hop Lifestyle Video Website

Six month’s after my arrival at Ripe Digital Entertainment (RDE) the company was ready to launch a new hip-hop lifestyle network, internally referred to at the time as Hustle TV.  Prior to the launch of the network, I brought to the attention of executive management the need for authenticity if the network was to succeed with the intended audience.

Working with a select few from the graffiti hip-hop community I knew from freelancing for the underground brand “7th letter,” I was able to build a compelling short list of names for the new network that better resonated with the audience.  Ultimately it was the network spokesperson, Ghostface Killah, who sold it through for me by pointing out that those without talent have to hustle, and at the end of the day, “It’s all about your flow!”

Following the finalization of the name I collaborated with graffiti artist Eklips-One, founder of 7th Letter to develop a logo that would work for all uses and maintained the authenticity we had to have.

From this brand naming and identity, a multitude of projects were developed. Web applications, Print Advertsing, a t-shirt design that was featured in the Print Magazine Regional Design Annual, and ultimately the last version of the website. The lates version was a an excellent blend of bandwidth friendly graphics that could be customized on a per show basis and design elements, such as the billboard frame, that addressed the subject matter in a subtle way.

The network went on to be the most successful VOD property for RDE and was the primary vehicle for it’s lucrative annual ”Hip-Hop Live” tour with advertisers Dodge and Sony.


Ripe Digital – Desktop & Toolbar Applications


Client: Ripe Digital
Project: Architecture, Art Direction and Design of two applications for Ripe Digital’s Video Properties.  One is a browser toolbar for both I.E. and Firefox that integrated original programming and used a Flex powered video search that scoured the net for video from multiple video properties.  The second was a desktop application that delivered video from the respective properties to the users desktop.  The Desktop player also used the Flex powered video search and playback.


Cleaning up Ripe Digital’s Websites ’07

Ripe TV - After (Dodge Integration)

I made sure we made the most of the limited platform we had to start with.

Client: Ripe Digital
Project: Art Direction and Design for 3 Video Networks on a platform that was already built upon my arrival and in place, but in dire need of a facelift within the parameters of what had already been developed.  The before and after comps in the gallery tell that tale.


Octane TV ’08 – Website Redesign


Octane Homepage

Client: Ripe Digital
Project: Art Direction and Design Website for OctaneTV.com – Action Motorsports Lifestyle Video Website.  Much thanks to Russ Schwenkler for 3d and texture work.