Tag Archives: 2006

Miller Genuine Draft – MGD.com

This microsite project was brought to me while at Transistor Studios, in 2006, for Miller Genuine Draft by Young+Rubicam.  Y+R was just about to kickoff their “Experience is Golden” campaign and were hard pressed to get Miller’s interactive agency to play along.

So with less than a month to concept, pitch, design and build this site I called on the crew over at Bad Assembly to help us realize this project.  The first phase was a very polished brochure site that featured the look and feel of Y+R’s campaign and could be done in the short timeline.  The second phase included the “Director’s Chair” application, which utilized public domain kung-fu movie footage, killer sound effects and music samples, and some amazing flash work by the BA crew.

This project was one of my most satisfying projects in recent years.  I have to give the team a lot of credit for pulling this project off without a hitch.  It came in, under an extremely compressed schedule, on time and on budget and was beautiful and entertaining site.

More Video

Director’s Chair Application In Action:



Design and Flash Animation: BadAssembly
Age Gate Programming: Pinacol
Project Manager: Alicia Cervini

Sea-Doo – SeaDooFilms.com

Main Navigation

Agency: Cramer-Krasselt

Client: Bombardier Recreational Products

Project: Website and DVD for “Sea-Doo Films”

This project was a collaborative project with Cramer-Krasselt, their client Sea-Doo, and Transistor’s parent company Backyard productions. For Transistor’s contribution we designed and developed a true streaming video flash website, related banners, and the subsequent DVD for dealerships for the Sea-Doo Films campaign.

Serving as the primary advertising effort for the model year, getting customers into dealerships was the top priority.  We built a dynamically interactive interface, using the best of Flash animation and video technology, that was representative of the quality technology of the product itself.   We based the website on a user experience strategy to funnel visitors from the original short films featuring the product, to the product information itself, followed by a strong call to action to visit a dealership.

The result translated directly to sales.  The model year well exceeded Sea-Doo’s established sales goals, representing a major rebound after several years of negative sales growth.



Art Direction: Nessim Higson
Flash Programming: Brandon Savoy
Project Manager: Alicia Cervini
Sound Design: Somatone

Kikkoman – YourTeriyaki.com

Flying fish

Click to see current version of site (now has simplified navigation and no video)

Agency: Foote, Cone & Belding
Client: Kikkoman
Project: Recipe website for the everyone’s favorite Soy Sauce



Flash Development: Pinacol, Tri Nguyen, Shant Parseghian
Flash Animation: Ken Macy
HTML Email/Database Development: Pinacol
Sound Design: Somatone