This microsite project was brought to me while at Transistor Studios, in 2006, for Miller Genuine Draft by Young+Rubicam. Y+R was just about to kickoff their “Experience is Golden” campaign and were hard pressed to get Miller’s interactive agency to play along.
So with less than a month to concept, pitch, design and build this site I called on the crew over at Bad Assembly to help us realize this project. The first phase was a very polished brochure site that featured the look and feel of Y+R’s campaign and could be done in the short timeline. The second phase included the “Director’s Chair” application, which utilized public domain kung-fu movie footage, killer sound effects and music samples, and some amazing flash work by the BA crew.
This project was one of my most satisfying projects in recent years. I have to give the team a lot of credit for pulling this project off without a hitch. It came in, under an extremely compressed schedule, on time and on budget and was beautiful and entertaining site.
This project was a collaborative project with Cramer-Krasselt, their client Sea-Doo, and Transistor’s parent company Backyard productions. For Transistor’s contribution we designed and developed a true streaming video flash website, related banners, and the subsequent DVD for dealerships for the Sea-Doo Films campaign.
Serving as the primary advertising effort for the model year, getting customers into dealerships was the top priority. We built a dynamically interactive interface, using the best of Flash animation and video technology, that was representative of the quality technology of the product itself. We based the website on a user experience strategy to funnel visitors from the original short films featuring the product, to the product information itself, followed by a strong call to action to visit a dealership.
The result translated directly to sales. The model year well exceeded Sea-Doo’s established sales goals, representing a major rebound after several years of negative sales growth.