Category Archives: Video

Ripe Digital – Desktop & Toolbar Applications


Client: Ripe Digital
Project: Architecture, Art Direction and Design of two applications for Ripe Digital’s Video Properties.  One is a browser toolbar for both I.E. and Firefox that integrated original programming and used a Flex powered video search that scoured the net for video from multiple video properties.  The second was a desktop application that delivered video from the respective properties to the users desktop.  The Desktop player also used the Flex powered video search and playback.


Cleaning up Ripe Digital’s Websites ’07

Ripe TV - After (Dodge Integration)

I made sure we made the most of the limited platform we had to start with.

Client: Ripe Digital
Project: Art Direction and Design for 3 Video Networks on a platform that was already built upon my arrival and in place, but in dire need of a facelift within the parameters of what had already been developed.  The before and after comps in the gallery tell that tale.


Octane TV ’08 – Website Redesign


Octane Homepage

Client: Ripe Digital
Project: Art Direction and Design Website for – Action Motorsports Lifestyle Video Website.  Much thanks to Russ Schwenkler for 3d and texture work.


Sea-Doo –

Main Navigation

Agency: Cramer-Krasselt

Client: Bombardier Recreational Products

Project: Website and DVD for “Sea-Doo Films”

This project was a collaborative project with Cramer-Krasselt, their client Sea-Doo, and Transistor’s parent company Backyard productions. For Transistor’s contribution we designed and developed a true streaming video flash website, related banners, and the subsequent DVD for dealerships for the Sea-Doo Films campaign.

Serving as the primary advertising effort for the model year, getting customers into dealerships was the top priority.  We built a dynamically interactive interface, using the best of Flash animation and video technology, that was representative of the quality technology of the product itself.   We based the website on a user experience strategy to funnel visitors from the original short films featuring the product, to the product information itself, followed by a strong call to action to visit a dealership.

The result translated directly to sales.  The model year well exceeded Sea-Doo’s established sales goals, representing a major rebound after several years of negative sales growth.



Art Direction: Nessim Higson
Flash Programming: Brandon Savoy
Project Manager: Alicia Cervini
Sound Design: Somatone