Category Archives: Game

Leanforwards – A&E Trade Campaign

Client: A&E / A&E Networks

Project: Trade Campaign

Visit: The Museum of Leanforwards

What the hell’s a Leanforward? that’s the question we asked A&E when they asked us to help them unveil their nueroscientific discovery of the “Leanforward” viewer to the marketing world. They told us that Leanforwards were highly evolved viewers who preferred the kind of deeply engaging programming found on A&E. Recent studies had revealed that these “Leanforwards” actually leaned forward and immersed themselves in both the programs and the ads. This made them “humans of interest” to the media buying and planning hominids housed in North America’s innumerable marketing and media buying firms. It also made the “Museum of Leanforwards” the perfect pilgrimage for aficionados of high engagement marketing.

Video

Wake The Planner from DIGITALKITCHEN on Vimeo.

Gallery

Credits

Executive Creative Director: Jeff Long
Executive Producer: Todd Brandes
Creative Director: Anthony Vitagliano
President: Don McNeill
Interactive Creative Director: Erik Reponen
Creative Director: Camm Rowland
Creative Lead / 3d: Chad Ashley
Interactive Developer: Lance Hornback
Interactive Creative Lead: Peter Reid
Senior Producer: Andrea Biderman
Interactive Producer: Jason McClaren, Jessica Baker, Dina Morales
Copywriter: Kevin Walsh
Designer: Jason Esser
Producer: Chris Hill
3d Artists: Todd Kumpf, Wes Burke, Chris Green
Flash Designer: Matt Pennetti
Production Artist: Eric Powell
Flash Designer: Luis Hurtado
Flash Developer: Shant Parseghian
Editor: Dave Tousignant