Bodega –

Bodega Santa Monica

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Client: Bodega Winebar

Project: Architecture, Art Direction, Flash Development and HTML, as well as menus, business cards and other print extras.

Quickly approaching the launch of their Santa Monica location the owners of Bodega Wine Bar, former Chiat Day employees, came to me to help them develop their web presence.  Being a multi-year winner of Citysearch’s Wine Bar of the Year, their website had become a top priority.

After multiple discussions with the client and long-time collaborator Peter Reid, I created a strategy and user experience architecture that would work best for the goals we had laid out.  Then we delivered a selection of design directions that were inspired by their laid back way of serving wine and food.   The client was so pleased with the results they not only wanted us to develop the site but to create their menus and related print collateral based on that chosen direction.

I’m a huge fan of simplicity and design that effectively communicates the unspoken qualities of the client.  This little project does just that.



Design Direction: Peter Reid